Capitalize On Socials: A TikTok How To For Small Businesses
It’s no secret that TikTok has become a leading platform for consumers to get information: It’s an easy way to advertise and stay connected with users.
As Food Service Direct, the premiere online marketplace, continues to assist small business owners with their professional needs - they’re also sharing the biggest mistakes companies make when posting their creations:
MISTAKE #1: REPOSTING USED CONTENT
TikTok is a very unique platform with creative editing options, don’t post the same content there that you post to instagram. Users notice and will likely unfollow.
MISTAKE #2: OVERSELLING THE PRODUCT
Users are not scrolling to solely see ads - they want an experience. Customize your promotions to make it feel like more of a lifestyle post.
MISTAKE #3: MINIMAL INTERACTIONS
Trends change FAST. If you’re only posting and not engaging with users, or scrolling to see what’s popular, you’ll miss crucial opportunities to connect with your audience.
MISTAKE #4 ACTIVATING A ‘BUSINESS’ ACCOUNT TOO SOON
Small businesses should consider staying as a ‘personal’ account for as long as they can. While ‘business’ accounts get access to data insights, they also lose the ability to use trending songs and features which are significant to creating a brand.
MISTAKE #5: NOT KNOWING YOUR AUDIENCE
TikTok has a younger demographic than other social platforms, and should be targeted with more creative and buzz-worthy content, rather than the same redundant ads.
Implementing these easy fixes will increase your follower engagement and brand awareness in no time.
For more details, set up an interview with an expert in branding at Food Service Direct.
